Wieniawski Society

The Wieniawski Society is a historic institution in Poznań with over 100 years of tradition, preserving Henryk Wieniawski’s legacy while shaping the city’s classical music scene through international events, symphonic concerts, chamber ensembles, and performances by renowned artists.

TEAM

Art: Anna Holik
Strategy: Adam Chyliński
Design: Anna Holik, Matylda Awdziejczyk, Anna Małecka
Motion: Adam Chyliński
Music: Henryk Wieniawski Souvenir de Posen
Arrangement: Dawid Lubowicz
Performance: Atom String Quartet
Business: Daniel Naborowski
Client: Towarzystwo Muzyczne im. Henryka Wieniawskiego w Poznaniu
Realization: 2025

SCOPE

strategy
concept
logo
brand identity system
design of promotional materials
promotional video/spot

IDEA

The new logo emphasizes a metaphorical representation of space. It represents both the music itself and the personal emotions experienced by the listener. Depth is found in what is profoundly subjective and directly felt by the individual. The name of the association, split into syllables, forms a rhythmic composition. With its dynamic and responsive structure, the spacing between the two key elements symbolically creates room for the multidimensionality of music.

KEY VISUAL

The new graphic identity is inspired by musical notation. Its elliptical shape is derived from a note, while the horizontal lines reference the staff. Together with the dynamic logo, the visual creates a flexible system, complemented by elegant, serif typography that evokes a classic atmosphere.