The Kosciuszko Foundation
The Kościuszko Foundation is a New York based non-profit organization, dedicated to promote educational and cultural exchanges between the United States and Poland.
Art Direction: Anna Małecka
Design: Anna Małecka
Design support: Anna Holik, Basia Kowal
Consultancy: Marek Skulimowski, Dominika Orwat
Music: Frederic Chopin, Polonaise No.6 In A-Flat , Op.53 "Heroic"
Storyboard: Paulina Kozicka
Copy: Daniel Naborowski
Animation: Marcin Chyliński
Web development: Marta Przyborowska, Jakub Przyborowski
Business: Daniel Naborowski
Client: The Kosciuszko Foundation
brand identity system
design of promotional materials
LOGO & NAME TRANSFORM
The Kościuszko Foundation has always been using its full-length name and a complicated form of seal as the logo. As our main goal was visual and communicational simplicity, we've decided to build the brand concept based on its everyday used shortage – the KF.
To improve the legibility and usability of the seal, we have made the stylistic and optical corrections to its original form.