Sinfonia Varsovia
Sinfonia Varsovia
Sinfonia Varsovia is a Polish orchestra based in Warsaw, known for its international collaborations, diverse repertoire and educational projects, and its new, modern music centre currently taking shape. The project was not implemented, as the competition remained unresolved.
TEAM
Art: Weronika Cyganik
Design: Weronika Cyganik
Design Support: Anna Holik
Motion: Marcin Chyliński, Daniel Naborowski
Muzyka: Johann Strauss II: An der schönen blauen Donau
Business: Daniel Naborowski
Client: Sinfonia Varsovia
SCOPE
concept
logo
brand identity system
IDEA
The concept reflects the idea of musical harmony. Much like a symphony, where distinct elements merge into a cohesive, dynamic whole, a range of activities and experiences intertwines here to create a rich, multidimensional narrative that brings music and its community together. It is a space of encounter – a moment in which audience and orchestra share an experience, and music unfolds as a living, evolving process filled with energy and harmony.
LOGO
The mark itself reflects the idea of musical notation: letters placed on a staff symbolize notes, forming an open system that allows one to “write” a (musical) composition through successive variations of the sign. The vertical arrangement of letters also represents the harmony of sounds – a visual metaphor for a symphony, where many tones resonate together at the same time. Its dynamic form, lightness, and rhythm capture the spirit of music and its natural variability.
The basic version of the mark is a harmonious, cohesive yet dynamic composition, with a semicircular line that references both the interior architecture and the shape of the orchestra.
The logo creates a system of sub-brands, in which a more simplified version of the mark is used, symbolically opening up to new spaces and areas of activity – from smaller ensembles to educational projects and festivals.
KEY VISUAL
The Key Visual develops this idea into a flexible branding system. The logo’s configurations remain coherent while allowing for a wide range of compositions that function as graphic motifs. It can also be repeated and combined, forming a long “musical score” or continuous sequence. It is also complemented by an abstract, elastic form derived from the mark itself, which adds dynamism to the composition while structuring information and enabling the creation of ordered layouts in which the logo does not take a dominant role.
The Key Visual operates through rhythm, repetition, and modulation of forms, expressing the dynamism of music while maintaining clarity and order. It allows for a wide variety of communication, remaining consistent and recognizable, while inviting the audience to discover further layers of this visual symphony.
