SAIO is an intelligent system designed to build and manage robots. Based on RPA (Robotic Process Automation) technology, it creates fully automated solutions fot various tasks in the company. SAIO is a software created, tested and developed by ING Bank Śląski.
Naming: Daniel Naborowski, Anna Małecka, Adam Chyliński
Art Direction: Adam Chyliński, Anna Małecka
Design: Adam Chyliński, Anna Małecka
Web design: Anna Małecka
Design support: Adrian Samselski, Krystian Tyrański, Anna Holik, Basia Kowal, Paulina Kozicka
Animation: Adam Chyliński
Business: Daniel Naborowski
Consultancy: Dariusz Stelengowski, Anna Walas
Client: ING Bank Śląski
brand identity system
design of promotional materials
In the naming process, we wanted to create a short, characteristic word, containing „A” and „I” letters to get strong connection with AI (Artificial Intelligence) concept.
In logo design we wanted to combine the simplicity of logotype and complexity of the animated ambient form. It’s continuous, repetitive movement refers to the activity of SAIO software – always on the move to bring business scores to the top level. We have prepared several logo versions including one dedicated version with identifier of ING main branding.
AMBIENTS & KEY VISUAL
Based on the main animation, we’ve prepared a set of static ambients that can be used at all needed formats and communication environments. In graphic materials, the ambients appear on a larger scale, as a background or an overlay for photos, creating a minimalist and modern vibe.
SAIO AT ING BRANDING
Our additional task was to prepare the SAIO branding as a part of the ING corporate identity. In that specific case we strengthened the visual connection between SAIO and ING brands.
To introduce SAIO to the world, we’ve created the website where you can get to know the product better, read about its features, advantages or find some latest news. The website design follows the SAIO branding stylistics.
UI (User Interface) app design
We also prepared a graphic design of the user interface for the SAIO app, maintaining full consistency with the key visual.