Pratum apartments
Pratum apartments
Pratum apartments is a combination of prestige and modern architecture in the center of the land of the great Masurian Lakes. Designed with respect for nature, it allows to enjoy the unique charms of the area and provides the best quality of architectural solutions.
TEAM
Art direction: Anna Małecka, Adam Chyliński
Design: Anna Małecka
Naming: Anna Małecka, Aleksandra Powałowska, Adam Chyliński
Design Support: Anna Holik, Krystian Tyrański, Basia Kowal, Weronika Cyganik, Paulina Kozicka
Strategy: Aleksandra Powałowska, Adam Chyliński
Film & Photography: Dominik Werner
Web & Print Copywriting: Natalia Soszyńska
Project Management: Aleksandra Powałowska
Client: Pratum Apartments
Realization: 2021
SCOPE
strategy
naming
concept
logo
brand identity system
web design
promo video / spot
photography
design of promotional materials
STRATEGY & NAMING
We have prepared for Pratum the brand communication strategy for the client. The leading values of the building complex are nature and prestige. Everything here is made with respect for nature, surrounded by lush and diverse vegetation, hence our idea for the name Pratum, which in Latin means meadow.
LOGO
We have designed an elegant logotype with personalized typography, as well as a signet – an abstract symbol inspired by floral motifs, based on an element extracted from the letter A in the logotype. We wanted to visually merge the two core ideas of the brand: prestige and nature.
KEY VISUAL
The key visual is based on a noble color palettee and minimalist compositions, complemented by elegant and modern typography.
Although PRATUM is an investment in Poland, we have created a set of promotional materials for the international investors.
WEB DESIGN
As part of building a cohesive brand image, we also designed a website for Pratum. We took care of every detail – from photography to an extensive icon system presenting the most attractive advantages of the investment.
PHOTOGRAPHY & PROMO VIDEO
The scope of our work included creating and editing a promotional video. We also carried out a photo session of the building complex, its surroundings and local attractions. The goal was to capture the spirit of Pratum and the extraordinary, magical atmosphere of Masuria. Photographs have appeared across all promotional and branding materials.
