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Music Week Poland

Music Week Poland

Music Week Poland is a festival that blends professionalism with musical discovery, offering a platform for knowledge exchange and collaboration. Its mission is to showcase talented artists with international potential, supporting their growth and global presence.

TEAM

Idea: Weronika Cyganik, Adam Chyliński, Daniel Naborowski
Art: Weronika Cyganik
Design: Weronika Cyganik, Krystian Tyrański, Ola Misztela
Motion: Adam Chyliński, Ola Misztela
Business: Daniel Naborowski
Consultancy: Jarosław Szubrycht, Tamara Kamińska
Client: Music Export Poland

SCOPE

concept
logo
brand identity system
design of promotional materials
promotional video/spot

IDEA

The logo design draws inspiration from the concept of a network and hub – a place where diverse elements come together and amplify one another, capturing the essence of connection and collaboration at the heart of the festival. It also references the image of a soundwave, a universal symbol of music that reflects its variability, diversity, and dynamism. The emblem features the monogram M + W, representing the initials of the festival’s name.

Just as music continuously evolves and adapts, the design mirrors the energy of the festival as a space that fosters artistic development and helps gain wider recognition, offering a dynamic environment for both performers and industry professionals.

KEY VISUAL

The logo also forms the basis for the Key Visual, which, through its simplicity, offers flexibility and potential for further development in future editions of the festival. Its universal nature allows for various adaptations and modifications, ensuring visual coherence while providing the flexibility to evolve with future needs.

PROMOTIONAL VIDEO

As part of our work, we also created a promotional video/spot to introduce the new brand, its vibe, and cohesive visual identity, helping to capture its essence and personality.