KONIECZKA branding

Katarzyna Konieczka is a renowned Polish costume and fashion designer. She has created outfits for many world-famous stars such as Madonna, Lady Gaga or Jennifer Lopez.

TEAM

Idea: Anna Holik, Daniel Naborowski,
Adam Chyliński
Art: Anna Holik
Design: Anna Holik, Ola Misztela, Basia Kowal
Photos: Matylda Awdziejczyk,
Support: Weronika Cyganik
Motion: Adam Chyliński, Ola Misztela
Muzyka: Olinymph
Business: Daniel Naborowski
Client: Katarzyna Konieczka

SCOPE

workshops
creative idea
logotype
brand identity

Her works, often prepared for photoshoots, have frequently appeared in prestigious fashion magazines. CNN has recognized her as one of the ten promising fashion designers of the future.

LOGO

The concept of the logo was based on the motif of a crown of thorns, reflecting the fact that Katarzyna Konieczka is the undisputed queen among Polish costume designers. Additionally, her works often feature sharp elements that can be associated with thorns.

LOGO VARIANTS

In addition to the main sign, we also designed a logo with a postscript extension, as well as a shortened version featuring an abbreviated emblem based on the designer's initials, KK.

KEY VISUAL

The key visual concept was taken directly from the logo. It consists of three main complementary and harmonizing themes that correspond to the style of Konieczka's costumes.

LAUNCHING CAMPAIGN

We scheduled the logo launch for August 15, 2024.
In Poland, this date is also a widely observed religious holiday known as the Assumption of the Blessed
Virgin Mary. The logo's debut was preceded by a teaser campaign, with animations previewing the new project released every five days.

MAKING OF

The entire process of creating the complete branding for Katarzyna Konieczka took us around 8 months of work. A key element in presenting the project was
a dedicated photoshoot specifically assigned to this project and fully showcasing its potential.