Goats

Brand identity for communication consulting group, providing personalised services for brands from diverse business sectors. The team made of highly experienced specialists, each and every one being G.O.A.T. in what they do. Provoking as it may sound – that’s the boldness their Clients never afraid of.

TEAM

Art Direction: Anna Małecka
Design: Anna Małecka, Paulina Kozicka
Design support: Anna Holik
Motion: Adam Chyliński
Business: Ola Powałowska
Client: GOATS
Realization: 2020

SCOPE

visual strategy
concept
logo system
brand identity system
design of promotional materials

VARIABLE SYSTEM

In addition to basic logo form, we designed a set of alternative glyphs for each logo letter. Mixing them together, we can create many different versions of logotype – just as the GOATS always customize the methods to every project it works on.

We enriched promotional materials with holographic gradient, giving them a little funky vibe.