Galilu
Galilu
Galilu is a well-known alternative cosmetic brand in Poland. It specializes in distribution of high-quality, unique cosmetics. Our task was to redesign the logo and create visual language that will resonate well with the elegant, yet vibrant and colorful character of the brand.
TEAM
Art: Anna Małecka
Design: Anna Małecka, Anna Holik, Weronika Cyganik, Krystian Tyrański, Adam Chyliński, Igor Szwach
Business: Viktoria Spirina, Daniel Naborowski
Support: Katia Majchrowska
Consultancy (logo): Łukasz Dziedzic
Realization: 2020/2024
Photo
Art: Katia Majchrowska
Photography: Agnieszka Murak, Michał Mutor
Models: Agata Rudko, Myriam (Rebel Models)
Stylist: Dagmara Radzkowska
Makeup/Hairstyle: Aga Wilk
Client: Galilu
SCOPE
concept
logo
brand identity
design of promotional materials
LOGO
New logo is based on prepared and dedicated typography closed in spherical, irregular composition, creating a connection between classical elegancy and new taste of letter.
KEY VISUAL
The graphic language uses an intense color scheme based on the interior palette of Galilu boutiques. Simple layout compositions are enhanced with a distinctive serif font, featuring several typographic styles.
