IDEA

At the design process, we focused on showing brand as a place with a wide range of activities and rich in experiences. Because creativity is inscribed in the DNA of this institution, we tried to make it visible at the stage of corporate identification itself.

In logotype we focused on typography, that perfectly presents diveristy, while maintaining consistency. The sign was created in many varieties.

TYPOGRAPHY

Font that we used as supplementary typography is Gellix. These basic and alternative glyphs were base for creating an new Experyment logotype.

COLORS AND GRADIENTS

We have prepared a color palette that symbolizes the full spectrum of activities. Using these colors, we created gradients that gave the whole project a modern look.

BUILDING FACADE

WAYFINDING

Visual information system not only enhance the value and readability of informations existing in Experyment building, but it also organizes and use previously untapped information places. It was necessary to integrate the visual components into key places of the architecture for better pedestrian management.

Art: Krystian Tyrański, Adam Chyliński
Design: Krystian Tyrański
Design support: Marta Kokosińska
Business: Agnieszka Wojkowska

ICON GRID SYSTEM

Each icon was created on a grid and designed so that together they have a similar optical weight.

BADGES CONSTRUCTION SYSTEM

Each of the wayfinding elements has been constructed on the basis of guidelines adopted and tested in the context of readability.

MAKING OF

We also prepared a video making of the design process, presenting the rebranding.