Experyment
Experyment
Experyment Science Centre features an interactive exhibition that provides space for creative experimentation. This is where the fascination with science is born. Experyment’s offer was originally addreesed mainly to families with children. Currently, the Centre is developing new activities in response to the needs of various groups of recipients of all ages.
TEAM
Art Direction: Adam Chyliński, Krystian Tyrański
Strategy: Adam Chyliński
Design: Krystian Tyrański
Design support: Anna Holik, Daniel Naborowski
Consultancy: Małgorzata Werchowicz, Alicja Harackiewicz
Business: Daniel Naborowski
Realization: 2020/2021
SCOPE
concept
visual strategy
logo
brand identity system
design of promotional materials
OOH
IDEA
At the design process, we focused on showing brand as a place with a wide range of activities and rich in experiences. Because creativity is inscribed in the DNA of this institution, we tried to make it visible at the stage of corporate identification itself.
In logotype we focused on typography, that perfectly presents diveristy, while maintaining consistency. The sign was created in many varieties.
TYPOGRAPHY
Font that we used as supplementary typography is Gellix. These basic and alternative glyphs were base for creating an new Experyment logotype.
COLORS AND GRADIENTS
We have prepared a color palette that symbolizes the full spectrum of activities. Using these colors, we created gradients that gave the whole project a modern look.
MAKING OF
We also prepared a video making of the design process, presenting the rebranding.
