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Czyste Miasto Gdańsk

Czyste Miasto Gdańsk

The CMG (Gdansk Clean City) brand identity is associated with care and effective help in the field of waste management – not only providing knowledge but also practical solutions and extensive service to the residents. Our task was to reposition CMG towards as prestigious and modern eco brand for adult residents and companies of Gdansk.


Art Direction: Anna Holik, Adam Chyliński
Design: Weronika Cyganik, Anna Holik
Design support: Krystian Tyrański, Basia Kowal
Illustrations: Paulina Kozicka
Consultancy: Cyprian Maciejewski (strategist/coordinator), Anna Schroeder, Daniela Olszowa, Dorota Michałka-Urbaniak, Sylwia Zapisek / Municipal Economy Department / City of Gdańsk
Client: City of Gdańsk
Realization: 2022


logo system
brand identity system
design of promotional materials


The scope of work also included the development of the coherent system for the CMG subbrands.


Icons represent municipal waste management: glass, metals and plastics, paper, bio, residual.

Key Visual

Key Visual is based on the arrow symbol taken from the logo, symbolically referring to the idea of circularity and the desired change in the waste management. The arrow motif is accompanied by the selected photographic material.


The educational materials for kids contains illustrations based on CMG main theme – arrows, but in a stylistics specially dedicated to children.