BART
BART
BART specializes in producing cardboard packaging using innovative and modern solutions.
team
Idea, Art Direction: Adam Chyliński
Design: Adam Chyliński
Motion design: Adam Chyliński
Design support: Weronika Cyganik, Krystian Tyrański, Aleksandra Misztela
Illustrations: Paulina Kozicka
Business: Viktoria Spirina, Daniel Naborowski
Scope
brand strategy
communication strategy
brand identity system
design of promotional materials
illustrations
motion system
claim
strategy
We have prepared for BART rebranding process and communication strategy with leading values of flexible and innovative approach, focused on finding the best solution for the Client.
A flexible partner is the new brand essence we've created as part of the brand strategy. It is built on two pillars: flexibility and partnership. We then developed this into a creative concept, which also became the brand claim – Tailored to You.
logo
The concept was to showcase the BART brand as a provider of services customized to meet client needs. Moreover, the logo has three compositional versions that adjust based on its placement, further highlighting the brand's key strength: flexibility.
Key Visual
The Key Visual expands and continues the concept behind the logo, employing scaling elements and a geometric square motif.
Motion system
We developed a motion system with animated visuals, motion physics, and 2D/3D animations, making the brand more dynamic and ready for digital media.
Illustrations
The key visual has been complemented by a dedicated series of illustrations, bringing a more personal touch to the brand.
