Wieniawski Society – rebranding of the Month.
Our rebranding for the Wieniawski Society has been named Rebranding of the Month (February) by Design Alley!
Quoting Design Alley:
“Wieniawski Society – a big change in a Poznań institution
The Henryk Wieniawski Music Society in Poznań brings together creators of culture and science, artists, music life animators, and music lovers. It continues the tradition of the oldest secular music association in Poznań, founded on May 2, 1885, under the name Koło Śpiewackie Polskie (Polish Singing Circle). Now, as of February, the institution operates under the new name Wieniawski Society and has decided to refresh its image with the help of TOFU Studio.
New logo of the Wieniawski Society
Until now, the Society was represented by a sign containing its full name and the image of its patron. The logotype was centered—except for the abbreviation “im.” shifted to the left—while “Wieniawski” ended up on the right. As a result, the mark completely lost any rhythm and simply looked poor.
As part of the rebranding, the Henryk Wieniawski Music Society in Poznań changed its name to the Wieniawski Society. The Tricity studio removed the patron’s image from the logo and created a logotype focused on a metaphorical representation of space. ‘This is space both for the music itself and for the emotions individually experienced with it,’ says Anna Holik, Art Director of TOFU Studio. The logo is dynamic, with spaces that can adapt as needed.
…an identity that can confidently compete with cultural institution rebrandings from all over the world.”
Full article (Polish):
Rebranding miesiąca #112: Towarzystwo Wieniawskiego (luty 2025)
