Brand campaign for Radio Kraków
We had the pleasure of creating a brand campaign for Radio Kraków, helping the station reveal its new identity – a trusted and reliable medium that combines expert content with accessibility and engaging form.
Background
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Following an internal transformation, Radio Kraków now defines itself as an expert-driven, high-quality broadcaster that is both reliable and appealing. The challenge was that its outdated image failed to reflect this change, requiring a clear repositioning in the media landscape.
Goals
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We aimed to showcase Radio Kraków as a credible, ambitious, yet enjoyable station, while also drawing in younger listeners. Another priority was to underline its role as a key cultural and social hub in the region.
Solution
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We positioned the brand as a station for discerning audiences, combining intellectual depth with light-hearted engagement. The campaign, designed around the idea of a rebus, invited audiences to decode hidden messages. Launched with a teaser and followed by the main phase, it centered on the powerful tagline: “We broadcast for thought.” (Nadajemy do myślenia.)
You can read more about our campaign (in Polish) on the Nowy Marketing magazine website.
Link to the article.
